MANIFESTO
Yoga, meditation, respect for nature, for others, for time — all of this began to be treated as a product. Something to sell. Something to repeat. Something to scale. It became a business. And when something becomes only a business, it loses its soul.
The most ironic part is that, despite well-being being talked about more than ever, people remain lost. Empty. With the feeling that something is missing, but without knowing exactly what it is.
It’s not a lack of things. It’s a lack of meaning.
As is so well expressed when we speak about this modern emptiness: the more we try to fill ourselves from the outside, the more evident what is missing on the inside becomes.
Perhaps the problem is not a lack of practice. Perhaps it is a lack of grounding.
Plastic doesn’t do that. Artificiality doesn’t do that.
Rush doesn’t do that. We don’t want to speak to everyone. We never did. The door is open, yes. But only those who are looking for the same as we are may enter:
– more truth, less noise;
– more depth, less performance;
– more respect, less trivialization.
We don’t believe in massification. We believe in affinity.
